This week, Levi’s announced the expansion of their Levi’s Music Project to Liverpool. The project has already linked up with the likes of Skepta, Everything Everything and MIST down the years, and now the studio will be opening its doors to emerging Merseyside-based artists for a six-month project in Liverpool.
Levi’s have created a fully equipped music studio at the Liverpool Lighthouse community centre in the heart of Anfield, where acclaimed UK Hip-hop artist Loyle Carner will be working with the crop of local emerging artists over a six month period to help develop their skills. THE PLAYMAKER GROUP has been drafted in by Levi’s to not only design the project, but also to co-ordinate facilitate and delivery too – working alongside the various partners and Loyle to deliver a flagship music project.
Loyle Carner said, “Giving young people a platform to be creative and have access to something they’d never have access to is wicked, there is not enough of that out there. To get to go back to Liverpool is also really exciting for me, it’s like my second home and it’s somewhere that I’ve taken so much inspiration from musically that I can’t wait to get into the studio with these guys and see what they have to say through their music!”
THE PLAYMAKER GROUP’s Yaw Owusu said, “This is an amazing opportunity for all the young artists involved. All the partners are focused on helping all the participants take that next step in their development and Loyle’s passion and commitment to the project is definitely the crown jewel of this offer. We are looking forward to driving what is surely to be a memorable experience for all involved”
The project will run from November 2018 to May 2019, culminating in a showcase performance at Liverpool Sound City in May.