BEAT FM was a participatory 24/7 Urban Music & Culture Radio Station that ran during Black History Month and broadcasted on 87.7FM. The station was created for and by young people from across Liverpool aged 14-25.
Beat FM was created due to the lack of opportunities for young people in terms of media training, especially those interested, knowledgeable and skilled within Urban Music and Culture. The partners appointed THE PLAYMAKER GROUP to realise the creative ambition of BEAT FM, train the young people and presenters and executively produce and operate the station.
Beat FM’s schedule included key figures from across music, sport and entertainment such as multi-platinum selling US rapper Eve, the UK’s no.1 R&B DJ Ronnie Herel, Olympian Natasha Jonas, BBC Radio’s Ace, England midfielder Ross Barkley and chart-topper James Hype alongside local music culture stalwarts and young people from across Liverpool.